Answered By: Sawyer Library Reference Last Updated: Apr 20, 2017 Views: 14
We have several resources at Sawyer Library that can help you find market share. In fact, we actually have an annual resource called Market Share Reporter (MSR) that does nothing but provide charts and graphs of market share. See this catalog record for a link.
The default option in MSR is search the latest volume, but you can do a control-click of additional listed years to search more than one volume at once. See this blog entry for more on that reference resource.
Our Company Information Resource Guide has a page with links to several additional database options, like RDS Business Suite with TableBase. (And don't forget to explore the other tabbed pages at the top of this useful guide.)
Almost every business database we have will provide articles and reports on market share for specific companies, brands or products. You can do a keyword search for a company along with the term market share in most database search boxes (for example nike and market share ) and get useful results. Or you can select the most promising sources of information in the the limits in the left frame of results in Business Source Complete or Business Insights: Essentials or limit to useful materials in the right frame of ABI/INFORM Complete.
Here's couple of screenshots to illustrate this. In Business Source Complete:
You can select the specific "Source Type" of Market Reports. (And you might want to look at SWOT Analyses and Industry Profiles, too, for additional information.)
In Business Insights: Essentials there are several categories of materials that would address market share:
By the way, the Market Share Reporter content I first mentioned is actually included in this database, which makes BIE a useful starting point.
There is plenty of good material in our high-quality databases, so do some exploring!